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Home 2017-12-01T17:39:21+00:00

A domain name is your online address directing visitors to your business website. However, this address is not just a map to your virtual location. Your URL serves more purposes than only leading the audience to your homepage. For this reason, you need to take precautions when coming up with a domain name.

Making a mistake in this process can be a permanent setback of your online selling journey. As you can see, choosing a name for domain registration is not an easy task. You need to be serious when going through possible name choices to include on the web address. Here are five tips to help you make the best decision without draining your last sweatdrop:

1. Use your niche keywords but in a conscious manner

Keywords are an essential part of enhancing your site SEO ranking. Hence, associating them with your domain can possess some benefits. However, in the recent past, Google has taken up an axe on sites using generic keywords.

This search engine no longer considers keyword domains as a ranking factor. Also, the online audience now perceives these sites as spams or low-quality. For this reason, you should be conscious when using niche keywords in your web address. In simple language, ensure your keyword combination on your domain name attracts both audience trust and do not violate the SEO ranking policies.

2. Make your site memorable

Even though customers do not have to recite your web address, it is essential to eliminate any difficulties in remembering it. Ensure the domain name is easy to recall and pronounce. A URL that is hard to remember hinders audiences from visiting it.

Take it this way:

You come across the following URL; www.bestdiscountoncyberandblackfridaydeals.com and www.cyberdeals.com. Which would you consider memorable? Of course, you will go for the second one. In this regard, when crafting your website address name or combination of nouns, ensure it is memorable and easy to pronounce.

3. Choose a brandable name

Your website is part of your company branding activities. Thus, the URL should represent your company brand. Whenever a client sees your site, they automatically associate it with the brands you offer in your company. For instance, when you come across Microsoft.com, you automatically think about widows and other office products from Microsoft. The same case should happen with your site domain name.

4. Go for a .com domain extension

With the development of technology and freedom of launching TLDs, new domain extensions are becoming common in the internet world. However, .com extension remains a preferred domain extension. In fact, .com and web are indivisible. For this reason, .com domains earn audience trust and are easy to remember.

Also, this extension opens widow for worldwide accessibility. You are not limited to a given demography as it in the case of country TLDs. Hence, as long as the domain name with .com extension is available, always go for it. If not opt for other authoritative extensions.

5. Research before deciding to use a given URL

Laziness in developing a domain name can land you in trouble due to copyright infringement. The reason for this could be due to selecting a web address that is already in use. As such, you need to research and do due diligence before you use a specific URL and register it with the domain registrar. This will help you to avoid copyright issues that may harshly affect your future reputation.

Final thought

A domain name is fundamental to ensuring the success of your online business. For this reason, you must take serious precaution in the selection process. Ensure the phrases you select as your domain name are memorable, unique and representative of your brand in the virtual world.