Shopify vs Magento Migrating Can Increase Your Sales by 50%
You’ve decided to migrate from Magento to Shopify platform?
Good for you. Shopify is a fully hosted ecommerce solution with a rich set of features. You will have everything you need to build, design, and run your own online store without any external help needed.
I am sure you have your own reasons to migrate from one platform to another. The good thing is that you’ve finally realized that Magento is not the best fit for your ecommerce business.
What possible benefits could Shopify vs Magento migrating bring you?
(Click here to learn more about these ecommerce platforms in Australia)
Migrating to Shopify platform from Magento
Switching to Shopify from Magento is an excellent move. Here are a few things you’ll definitely love:
No more tech worries
In order to get up to speed with the Magento platform, you will have to spend some time learning about the templates, interface, platform structure, and more. Sometimes, there may pop up some bugs or other issues where you’d need to spend hours if not days fixing them.
You can forget about all of this. Shopify is a hosted solution meaning it manages the server, code maintaining issues, upgrade, and more.
Hosted and customizable
One of the biggest arguments against using a SaaS or hosted ecommerce platform is control. With fully hosted cart solutions, you don’t have access to the code which means you can’t fully customize it to your personal needs. Yes, it is true. With Shopify, you don’t have 100% control.
But, that doesn’t mean you can’t customize the apps or the templates. With their impressive set of templates, you will have no problem customizing some details according to your preferences.
Ease of extensibility
When using Magento, it is a normal feeling to be terrified about installing extensions. Why?
Well, because there may be an extension incompatibility that can bring down the website. This can make things harder for you and your team to actively run the business by implementing new functionalities and features.
With Shopify, adding extensions is super easy. You will hardly experience any stability or incompatibility issues.
Intuitive and simple interface
Even though they say it is intuitive, the Magento interface is not what I’d consider as such. For example, issuing a customer refund requires you to click through 2-3 screens, find a related billing invoice, and finally issue the refund.
Shopify does things differently. You click Refund and that’s it.
The interface is intuitive and pretty simple, your team will learn everything on day one without training.
Shopify vs Magento Migrating: What to Expect
Having an ecommerce marketing plan is important, but having a strong brand is crucial. You can’t build a strong brand if you aren’t using the right ecommerce platform. Migrating from Magento to Shopify platform has its own benefits:
1. New Homepage Design
With Shopify, you can create a more modern, professional, and contemporary feel. Like any business owner, you want something that will better match your niche and core demographic.
2. New Mobile Site
One of the main reasons why someone would want a new homepage design is because of mobile traffic. If you notice that your website and mobile conversion rates hadn’t grown in the last few months, it is time to redesign.
Migrating from one platform to another is a chance for you to improve your mobile site design and increase your mobile conversion rate.
Shopify can help you build a new mobile site with a responsive design and make long-term management easier.
3. Improved Mobile Checkout
While the mobile checkout Magento uses isn’t terrible, it is by no means excellent. One of the biggest problems is the confusing screen that all users face when logging in or creating an account.
With Shopify, you can offer your customers new responsive checkout. Not only is mobile optimized but it also solves a lot of problems that you may have previously experienced with Shopify.
4. Category Pages
If your old product pages and category had a lot of unnecessary information and were hard to digest without reading tiny texts, you can expect something different, now that you’ve migrated to Shopify.
You can redesign your product pages with an emphasis on the ability to scan them. One suggestion is to replace the long and boring paragraphs with a descriptive product text that highlights the benefits and strengths of each product you sell.
5. Product Pages
You can follow a similar approach and make the product pages simpler and easier to read. Now that you’ve migrated to Shopify, you can make the new product pages cleaner.
We suggest you put 1-3 bullets to quickly present each product’s key selling points, place videos, increase the text size for easier reading, increase the size of the Add to Cart button, add buying considerations (technical help, free shipping), write story-based copy, and more.
Increasing your sales by 50% when migrating from Magento to Shopify is one of the things you can expect.
You can compare the conversion rate on your old website to the rates of your new site now.
Also, you may notice changes in overall website conversion improvements by a device (mobile conversion, desktop conversion, and tablet conversion).
But like any project of this size (migrating your online business from one platform to another), there may be small problems along the way.
Some of the problems you may run into are:
- Decrease in average order size: At first, you may notice that your average order size decreased with the new site. Keep an eye on the orders.
- Drop in page views per visitor: Whenever people tried to see a photo on Magento, the platform fired up a new page. Shopify platform doesn’t do that. This could explain the drop in page views per visitor.
- Impact on SEO: Shopify uses a different URL than Magento. There is a risk, but that doesn’t mean that you will experience any major impacts on SEO or organic traffic.
You now know everything about platform migration. Are you ready to make the move?